Danica Patrick Beats Paris Hilton in GQ Ad Babe Showdown


There's never a lack of ad babes peering, longingly, out of magazine ad pages luring guys into buying things they really don't need so it's without surprise that we find both been-there-done-that Paris Hilton and IndyCar babe Danica Patrick meeting our eyeballs as we flip though the December issue of GQ, which, by the way was a multi cover issue on which Jennifer Anniston appeared semi-nude but we, unfortunately, ended up with the Vince Vaughn version. Come on, Jim. You read Adrants. You know what we like. Send a memo to the circulation department, stat!


Paris, who, hands down, has the best "do me" look, is in GQ hawking her Paris Hilton For Men fragrance. Oddly, the container looks like a lipstick wand so we're doubtful too many men will actually be seen buying or using this stuff. Danica, who has the more girl-next-door, wholesome look, except here, is smirking for TISSOT Swiss Watches. The ad carries the headline, "A Woman's Touch...in a Man's World," which appropriately, references her place in the male dominated world of car racing.

So in terms of which ad does a better job selling its product, without doubt, the award goes to Danica Patrick's TISSOT ad. It's a product an actual man would actually buy and Patrick's demeanor, at least in this ad, is far more tangible and realistic that Paris Hilton's airy, empty, vacuous persona seen here.

by Steve Hall    Nov-17-05   Click to Comment   
Topic: Celebrity, Magazine, Opinion   

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Hmmm, I wonder which flowers and herbs they combine to create the smell of skank.

Posted by: Bob on November 17, 2005 1:31 PM

I do have to admit, Danica has the best potential! VRRRRRRUM! VRRRRRRUUUUUUMMMM!

Posted by: John Boy on November 17, 2005 1:55 PM

Good analysis Steve. I agree..What the hell were they thinking designing it to look like lipstick?

At least Axe made there's look like a bullet, a little more masculine

Posted by: Cas on November 17, 2005 1:58 PM

"What the hell were they thinking designing it to look like lipstick?"

C'mon Cas... don't you know they are going after the trannies?

Posted by: anon on November 17, 2005 2:56 PM

One can only hope that there might FINALLY be a trend away from attention being paid this twit.

What a complete waste of potential and opportunity to positively affect the world. Imagine having all the money one could want or need, and being (arguably, though subjectively) attractive -- what good could have come from this person. And yet, we are constantly subjected to this dimwit and her non-accomplishments.

Posted by: Stevie on November 17, 2005 3:20 PM

First off seeing the in smaller thumbnail form I thoguht the Paris ad was not well lit, but clicking for the larger version I felt like the Paris ad was more sexually appealing and it should be trying to sell a high end fragrance for men.
I think the shape of the bottle is not as important as the color. It's kind of like saying men wont buy chapstick unless it's shaped like a gun or a footall.
I believe the ad for Paris Hilton's fragrance is right on with the market she is targeting anyhow, metro-sexual men; your average beer drinking redneck is not going to be the market for her cologne, so having a race car driver selling it would actaully hurt the image and sales of the product.
I mean, this is GQ right? I'd bet most of the men reading GQ are metro seuxal, bisexual and homosexual men, along with a ton of women, which will see the ad and connect it with the message - a new high end fragrance that connects subconsiously with sex, sexuality and promoscuity, which is exactly what sells a high end fragrance.
I don't think guys who spend a 1,000 on a suit are worried about the shape of the bottle, color maybe, but not shape.
I agree the race car themed ad is well done, but I think it would be better in a sports illustrated than the GQ market.
And Stevie, I do not think Paris is a dimwit, or that she has not accomplushed much with her life. She is living a dream that many would love to live, and the only person's expectations that she needs to fulfill are her own; just like evey other individual in the world.

Posted by: Steve on November 17, 2005 3:58 PM

You make a very good argument Steve. I wasn't implying it needs to be shaped like a beer can or even a football (although, wouldnt that be funny). I just think it's way to feminine and really when your using sex to sell it as hard as she is...

Although with the look in her eyes, who the hell cares what it looks like...Her look on the ad probably sells it better than anything else...

Love zee ladies...love zee ladies

Posted by: cas on November 17, 2005 4:31 PM

purrfect design of item. who buys the most stink juice for men in the next 45 days each year? ta-da...woman buy cologne for x-mas gifts so the purple vibrator illusion deserves a big bravo!
all your brains are mine-8;P
another cool ad-dove with the akedemics rip of the get brains bus side poster campaign. Big butts with big smilles sells the shrink your booty stuff wi the subliminal message blending into a creamy dream of hook ups. what could be better?

Posted by: arthur on November 18, 2005 10:10 AM