Gamer, ihaveanidea Launch Creative Competition

tiger_gaming.jpg has partnered with Imported Artists Film Co. to launch its third annual creative competition titled the TigerGaming Advertising Challenge. The competition, now to the general public and not just advertising students, will ask contestants to take a relatively new brand, TigerGaming, and make it famous by running the winning idea as a television spot produced by Imported Artists.

The contest promises over $40,000 in prizes. The Grand Prize winner gets their winning idea shot and produced by Imported Artists Film Company and $1000 cash. Second Prize winner(s) will get Apple's video iPod, while the Third Prize winner(s) will receive an iPod nano.

The judges will be representatives from, Imported Artists and ihaveanidea. To be eligible entries must be received on or before Friday February 24th 2006 to ihaveanidea. Winners will be announced on Friday March 10th 2006.

by Steve Hall    Nov-21-05   Click to Comment   
Topic: Consumer Created, Games, Industry Events   

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Thanks for the info, I may give them a shot... Although I am thinking, $40,000 in prizes.. some of that obviously donated... That is kind of a cheap price to get thousands of ad people working on your camapign isn't it?

Posted by: Steve on November 21, 2005 8:04 PM

I'm starting to get pissed off with initiatives like this where we turn people into semi-slaves for advertsizing agencies and companies. $1000 is nothing. Have a little bit more respect for people and their ideas especially if you are going to make a shit load of money from their contribution. Make them a partner in the profits that is more equitable and you will get better contributions and develop more sustainable partnerships with outside/freelance/random creative ideas and idea developers. j

Posted by: james on November 22, 2005 4:47 AM

Hmmm, ihaveanidea is going to make a shitload of money from their competition? The only way ihaveanidea would make money is if they charged an entry fee, which they haven't in the three years they've been running their competitions. Sure beats the $100+ entry fee for other competitions, both small ones and ones on a Cannes-like scale.

As for turning people into semi-slaves, have you seen the brief and what's required of participants? Why, an entry can be slapped together in ten minutes if one so chooses. No animatics, no professional storyboards, not even a typed out script. It's truly one of those things that creative directors are so fond of saying, that a strong idea can be presented on a napkin.

The thousand dollar prize? Ihaveanidea's competitions have always been geared towards students and those who have yet to go from graduate to junior creative. Obviously a senior team who already has a shelf of Clios would be less interested in this competition and its prize than a fresh out of school kid who is at least five years and several dozen newspaper coupons away from even touching his or her first television opportunity. The $1000 is almost a non-issue for someone looking for their first break.

No, I don't work for ihaveanidea, but I do know Ignacio and Jay and the others behind the site, and to see what they have done is phenomenal.

Posted by: Brancoen on November 30, 2005 6:45 PM

James, I'd hardly say this or any of ihaveanidea's past competitions turn people into semi-slaves, or show no respect for people and their ideas. Is ihaveanidea making a shitload of money off of this? I seriously doubt it, considering there are no entry fees and people can submit as many entries as they wish. In this year's competition, they're not even asking entries to be mounted on foam core or anything. And remember, ihaveanidea is completely staffed by a ragtag bunch of volunteers, who bring their site to the world for the love of it.

The thousand dollar prize does seem small, but I don't think the cash part of the prize is the draw. The draw is young people, be they ad school students, graduates on the job hunt, or brand new juniors, get a chance to try their hand at television, an opportunity they might not receive for a few years otherwise. This is worth way more to them than the cash prize. Senior creatives with a whole reel of TV work would probably bypass the competition altogether, because it won't help their careers the way it would help a kid.

No, i don't work for ihaveanidea, but I do know Ignacio, Jay and the gang, and I know the amount of blood, sweat and tears they put into ihaveanidea and all of its components, all for far less than a thousand dollar check.

Posted by: Coen on November 30, 2005 10:58 PM

Dear Mr.

Were an Event Company based in Egypt. Were in the process of entering a pitch for a new energetic soft drink. We wonder if you could join us by presenting some creative ideas (re- Launching). Please note that we can only charge you if we won the pitch. If its ok with you. Please feed us back as soon as possible.

Sara Ibrahim

Client relations Department


Mob: 010-4454464


+44 207 0961665

Posted by: sara khalil on July 9, 2007 7:01 AM