Kenneth Cole Billboard Asks 'Wear?'


Kenneth Cole tries its hand at cultural relevance with a new billboard on New York's West Side Highway which carries the headline, "Hurricanes Aren't Ending And Bird Flu in Coming...But Wear?" Uh...OK...funny.

by Steve Hall    Nov-21-05   Click to Comment   
Topic: Outdoor   

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Note to Kenneth Cole Copywriters:

Eschatology + Marketing = Sucky Marketing

Posted by: Tim Howland on November 21, 2005 8:20 PM


Posted by: advertisingwithoutpity on November 21, 2005 8:58 PM

More elitist crap. If only they could use theier powers for good and not evil.

Posted by: Kerry on November 21, 2005 9:41 PM

When will they drop the stupid word-play crap? No matter the intentions behind the ads, it just makes every statement look like it comes from some overpriveleged college student with middle-class guilt and a thesaurus. Maybe that was Kenneth Cole to begin with.

Posted by: Ben on November 22, 2005 11:19 AM

For Mr. Cole, the much more pressing crisis is the dearth of talented copywriters at his ad agency. I could just picture him driving by that billboard: "I didn't @$&*ing say that! Who the hell put my name on that blather?" Then his driver hands him a chocolate martini wrapped in a silk scarf and Mr. Cole forgets all about it.

Posted by: David Berkowitz on November 22, 2005 11:23 AM

To my knowledge and unless things have changed, Kenneth Cole rarely, if ever, uses an outside agency. Though they've been known to "use" ideas gained from outside agencies. He relies on in-house talent for his advertising.

Posted by: marcom on November 22, 2005 12:40 PM

Not only do they get the ideas from in-house, KC personally signs off on all of them before they go into prod. He also writes a lot of them.

Posted by: Zippy Zappy on November 22, 2005 3:33 PM

Times like these Mr cole would be best just having a blank billboard with just his name on it... what the hell did that blather amount to/for??? a minus I think!

Posted by: Tower on November 22, 2005 10:07 PM

The main point behind these is shock value. The point is that most people who read and remember them because of that will not be attracted to the product anymore because of the message in the ads. Overall, a counter-productive initiative.

Posted by: Katya Popoff [TypeKey Profile Page] on November 23, 2005 11:01 AM