Sex And The City Takes Over Page Six


Using the soon to be ubiquitous new online advertising unit, the New York Post has plastered Sex and the City all over its Page Six section background-style. The page contains logos, banners and a background image all designed to promote the release of the HBO series' DVD release. It's not a bad ad unit if you ask us. In fact, we dreamed up the same idea way back in 1996 but since we never did anything about it all we can do is cry in our puddle of spillt milk.

by Steve Hall    Nov- 1-05   Click to Comment   
Topic: Newspaper, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I think the ads are good. They look good, and are a win win for the viewer of the page, as well as branding for the advertiser. It's quiet branding, with an opportunity to make a direct sale.
Doesn't get much better than that.
Wonder what the post is chargin them??


Posted by: Steve Media on November 1, 2005 10:35 AM