Watermark Ads The New Pop Up


Computer Associates is sponsoring the stock pages of The New York Times with a watermark ad. These ad placements are on the rise as yet another method of getting ads seen by readers. Perhaps we should label these watermark ad "news-pops." After all, just like the dreaded online pop up, these ads appear over edit without user consent. OK, so watermark ads are nowhere near the annoyance level of horrific pop ups but there is a bit of similarity here.

by Steve Hall    Nov-18-05   Click to Comment   
Topic: Newspaper   

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the worst part about it was that i had to double check to see if the actual stocks were real (not that i really check stocks). it seems like they were!

Posted by: tien [TypeKey Profile Page] on November 18, 2005 12:51 PM


That point roll banner headlining your page had a flash animation that expanded over your website and covered the content I was at that time reading. This has the same annoyance factor as popups. Isn't this the pot calling the kettle black a little? I don't think you encourage this from your advertisers by any means, but you certainly don't discourage it!

Posted by: Cas on November 18, 2005 1:19 PM

I don't have a problem with PointRoll's stuff. The banner does nothing out of the ordinary unless the mouse rolls over it. Yes, you can accidently roll over it which can suck but there is a close link. Running an ad supported business such as Adrants does put me in the situation of the "pot calling the kettle black," a phrase that makes absolutely no sense to me but one whose meaning I clearly understand. Anyway, I try to do what's best for readers but it's all for not if there's no money to do it in the first place. There's only so much crapping on advertisers I can do before the toilet is full and I have to flush the entire business down the toilet. I don't think anyone wants that. Now if anyone wants to pay for an ad-free site......I didn't think so:-)

Posted by: Steve Hall on November 18, 2005 3:08 PM

Understand your reasons-- very valid. I just think those types of ad's cross the same boundaries as popups. The real question is, how many bills would it take for you to allow an advertiser to use a popup?...As they say, "everything has a price"

Anyways...better than not having Adrants at all. Love the website! Keep up the good work Steve!

And, I have no idea how "the pot calling the kettle black" phrase relates to it's meaning...

Posted by: Cas on November 18, 2005 3:34 PM

Very cool.This is the first one I've seen, I think it is great. I like the analogy to a pop up window though. It IS unasked for, and unexpected.

Posted by: Steve on November 19, 2005 1:28 AM