Ad Says Cheap Flights Kill the Earth


After Art Director Stuart Wilson and Producer Mike Connolly had a discussion about extreme weather this planet has experienced in the last 12 months, the two created a simple spot with a powerful message called SkyOpener and partnered with the U.K.'s Green Party to promote their cause. In the face of declining travel costs, the spot puts forth the notion there's no such thing as cheap air fare as it costs the earth by affecting the ozone layer.

by Steve Hall    Dec- 6-05   Click to Comment   
Topic: Commercials, Consumer Created   

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Interesting. I guess I shouldn't have to point out that expensive flights pollute just as much cheap ones do.

I agree completely with them that airline travel is huge problem and major contributor to pollution, but their equating cheap travel to pollution is silly. All travel pollutes...not just middle class travel.


Posted by: Ryan on December 6, 2005 9:02 PM

I think "Cheap" is regards price. If a flight has no tax it is a cheap flight irrespective of class. The Green Party website claims they will tax all aviation travel. I presume the money they would tax is put towards cleaning up the sky or helping it heal.

Posted by: Jeff Ward on December 7, 2005 9:42 AM

"I think "Cheap" is regards price. If a flight has no tax it is a cheap flight irrespective of class."

Regardless, the implicit message of this ad that it's probably still OK for ad industry people to travel business class between London, New York and LA.

Ozone layer? I thought we had settled on global warming as our ecological apocalypse. Global warming is causing a new ice age in Europe, warming at the north pole, hurricanes in New Orleans and tsunamis in Asia, right?

Whatever happens with the weather is caused by global warming. Or by the Americans according to Europeans. Or by George W. Bush according to the American "left".

But if we can just abolish those "cheap flights" that would be a step in the right direction.

These people are full of crap.

Posted by: Peter Verkooijen on December 11, 2005 2:34 PM