Kodak Takes Assvertising to Trade Show
Way back in the day when marketers were reaching for any means necessary to attract attention, one company came up with the notion of assvertsing. The idea was simple. Place ad messages on the asses of hot woman and parage them around for all to gawk at. Well, as reported by The Spunker, Kodak has latched onto the tactic and recently hired some women in ridiculously short minis to bend over at photo trade show in Boston as if to pick something up only to reveal the word "Kodak" affixed to her panties.
by Steve Hall Dec-20-05 Click to Comment
I hate the idea of assvertising -- so littel thought, so much disrespect -- but I sure love the way it looks!
I hate the idea of assvertising -- so little thought, so much disrespect -- but I sure love the way it looks!
cheap, tacky idea - but alarmingly hypontic
I'd have to see more to be sure
It was not in Boston. The BTL promo took place in Kiev, Ukraine: http://www.adme.ru/creativity/2005/12/14/4697.html