Virgin Mobile Does 'The O.C." Chrismaka Thing


With its Chrismahanukwanzakah holiday greeting, Virgin Mobile has attempted to cover all its politically correct, religious bases but really has just further segregated things with these videos. Humorously, of course. And you've gotta love the 1-888-ELF-POOP helpline.

Written by Steve Hall    Comments (1)     File: Creative Commentary, Online, Viral     Dec- 1-05  
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Loved this campaign. Last year. This year's version/sequel is atrocious. Did it switch agencies? Everything that was funny last year is lost - the song, the togetherness, the comedy - and feels like all that was kept was the costumes. Elf Poop? This is terrible.

Posted by: ethan on December 2, 2005 03:59 AM

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