Rocketboom to Sell Ad Time Via eBay, Retain Creative Control


The madly successful video podcast Rocketboom, which garners 130,000 downloads per day, has decided to accept advertising and will do so by auctioning off ad time on eBay. Rocketboom, produced by Andrew Baron and anchored by Amanda Congdon, will require the winning bidder to relinquish creative control and allow Baron and Congdon to create the ad. If the advertiser does not like what Rocketboom creates, the deal is off. Separate from the auction, and in the future, Rocketboom says they will consider any company and their post-roll ad.

UPDATE: Baron clarifies writing us, "The advertiser will relinquish all control. If we get a high bidder, they will pay us right away. Then we will make the ads and play them on Rocketboom whether they like the ads or not. They will understand that by placing a bid, they give up complete control to us to do what we will."

UPDATE II: The bid is up to $15,000. Not bad.

by Steve Hall    Jan-28-06    
Topic: Good, Podcast, Product Placement

Adrants Offers More Than Just Advertising News

We thought it was time to update you on all the things you can find on Adrants aside from the content on the main page. Recently, we partnered with to launch Adrants Portfolios where creatives can upload their work (yes, for a fee) to a searchable database access by companies seeking creative services. We've added a section called AdGasm (hey, we had to call it something) that compiles selected advertising news beyond what we cover here but which we think you'll be interested in following.

The Adrants Network, (Mingle link) which now has close to 3,000 members, is a business networking site on which you can create a profile, connect and network with other advertising professionals, discuss advertising topics in forums, pose business problems for others to assist with, search for and list jobs, conduct polls and view scheduled advertising events. The Jobs section, in partnership with TalentZoo, provides a continually updated list of advertising industry jobs where seekers can seek and employers can post jobs.

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by Steve Hall    Jan-28-06    
Topic: Announcements

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