Apple Intel Spot Disses PCs


Having good fun crapping on PCs, Apple has released its TBWA/Chiat/Day-created spot announcing its use of Intel chips in Macs. We know you've all probably seen it already so just consider this an archive placement.

UPDATE: There's a lengthy digg forum discussion whether or not Apple borrowed some ideas for this spot from a U.S Postal Service The Postal Service (the band) video - a situation similar to the Eminen/Lugz copycat episode.

UPDATE: Check out side by side comparison of the two videos.

by Steve Hall    Jan-12-06   Click to Comment   
Topic: Commercials, Good   

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Couldn't view it on my Mac 10.2 using Firefox, Safari, or IE. Shee-at, what's the deal?

hmmmm, wonder if my pc will play it?

Posted by: snake on January 12, 2006 11:16 AM

Why is this filed under Commercials, Good? Yawn. I kept waiting for some sort of twist or payoff or anything interesting to happen. Pretty weak for Chiat Day.

Posted by: Pat on January 12, 2006 12:05 PM

I agree Pat. They should have starting "scratchin" the chip-set like a DJ or a creative flair. Start dancing around and shaking their ass! Would be a nice tie-in to iTunes and iPod.

Posted by: John Boy on January 12, 2006 12:32 PM

I'm pretty sure they mean the band The Postal Service and not the USPS.

I don't know of many USPS music videos...

Posted by: Jeff Clark on January 12, 2006 3:14 PM

Its about time, Apple started dissing PC's! No need for a twist, and as for the payoff, well its telling my PC friends that the Intel chip found a better home, now I don't have to worry about coming up with a good dig. Its straight forward and now when I need to defend macs I can just send my friends the ads!!

PC's Ha ... Now what!!

Thanks Chiat Day!! You rock!!

Posted by: creative altruist on January 12, 2006 4:11 PM

Oops, Jeff. I'm such a clueless idiot. You are right. The forum refers to the band.

Posted by: Steve Hall on January 12, 2006 4:34 PM

Only problem is Intel is now serving two masters. Talk about a rock and a hard place.

Posted by: John Boy on January 12, 2006 4:50 PM

Where can I see The Postal Service video or whatever you are reffering to?

The fact that Mac now uses Intel chips proves how similiar PCs and MACs are. The only question remains: Why are MACs so freaking expensive?

Also, how is it a defense for MAC being better if MAC has switched to the chip that PC has been always using? Doesn't it prove that PCs have made a better choice long time ago?

Posted by: Alla on January 12, 2006 6:20 PM

"Also, how is it a defense for MAC being better if MAC has switched to the chip that PC has been always using? Doesn't it prove that PCs have made a better choice long time ago?"

The gist of the campaign is that Intel chips are better off now that they are inside Macs. i.e. Apple makes Intel better.

Posted by: btn [TypeKey Profile Page] on January 13, 2006 2:07 AM

And did I detect Moby in the background? C'mon Apple, Think Different.

Posted by: makethelogobigger [TypeKey Profile Page] on January 16, 2006 12:37 AM

For those of you who haven't seen it, check out the side-by-side comparison of the two videos, syncronized... it's much more than subtle similarities!

Posted by: johnny5k on January 18, 2006 1:16 AM

I'm pretty disapointed in Chiat/Day on this one——as well as the past two or so years with Apple's campaigns. Hey Lee, must be nice up there, not having to do anything great amymore, huh?

Posted by: Eddie on January 23, 2006 3:14 PM

Well that idea came from the directors that shot both of the pieces. Josh + Xander. At least they kept on piece of it pure.

Posted by: JR on July 18, 2006 3:03 PM