Marketer Says People Will Burn in Hell Without Their Product
All one has to do is watch a bit of late night TV, walk through a mall during the Holiday season or listen to an Amway rep to experience the hard sell but the "buy our shit or you will die" approach isn't usually found on billboards unless you are Zambia-based roofer Harvey Tile. On the board, Harvey Tiles proclaims, "A roof without Harvey Tiles is like being Burnt in Hell without a savior." OK, but dammit, at least put your phone number on the board so we can keep ourselves out of hell not to mention make it a bit easier for you to get some business. They do have phones in Zambia, right?
Few people seem to put the phone numbers in ads in, but they do have phones. In fact Celtel, a cell phone company, seems to be the biggest advertiser in town.
Most advertisers don't put phone numbers on their boards. It's usually a waste of space since you only get a few seconds of consumers' attention and they're probably driving. Maybe if it's a poster near pedestrians or a really recognizable number.
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