Flying Motorola Logo Game Promote New RAZR, Report
To support the launch of the Motorola RAZR V3x, the company has launched What is Razr Speed, a game site that demonstrates how the new phone...well, allows you to "capture a moment of complete clarity." In the game, the player must capture the flying Motorola logo first at a fast speed, then at a slower Razr Speed. The game was created by Howorth Communications' Digital Lifestyle Group.
Accompanying the launch of a the phone is a new report, called Generation HERE, commissioned by Motorola Mobile Devices which explores the impact of 3G (Third Generation) mobile phones technology on society around the globe. From romance to community to flirting to information gathering to basic safety, the report examines how embedded the mobile phone has become in people's lives.
Topic: Mobile/Wireless, Online, Research, Trends and Culture
Well produced, but boring. Not provocative at all. Seems like the result of overly heavy client-involvement.
This company made some great, sexy products under the leadership of their late CMO, Geoffery Frost. But I believe their communications and ads to date, however, are seriously lacking in any standout creativity or personality that should belong to what could be an amazing, iconic brand.