Price is Perception in New VW Jetta Commercial


Advertising for Peanuts points to this beautiful commercial created by DDB London for the new VW Jetta in which not a word is spoken but the message is clearly delivered, even if in a misunderstood manner.

by Steve Hall    Feb-13-06   Click to Comment   
Topic: Commercials, Good   

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Hats off DDB. Brilliant.And just using that piano. Very cool.

Posted by: Bucky da ANIMAL on February 13, 2006 2:28 PM

I like the concept...but couldn't the viewer easily take the message (of course the tag may take this away) "pay more than you should"

Certainly and engaging spot though.

Posted by: Michael on February 13, 2006 10:18 PM

I like it okay. I liked it more when Arnold did it for VW five or six years ago. There was a great spot about a guy being kidnapped, then dropped off back at his car. Better.

Posted by: bjohnson on February 14, 2006 1:19 PM

I like this spot, but I think the old tagline, "It just looks expensive", was a better fit.

Posted by: hodogg on February 16, 2006 9:17 AM

I like this spot, but I preferred the old tagline, "It just looks expensive".

Apparently, Jettas are catalysts for losing your hot girlfriend.

Posted by: hodogg on February 16, 2006 9:26 AM

anyone know what the tile of background music in this latest commercial is?

Posted by: dkim on March 9, 2006 1:28 PM