GM Launches 'Create A Tahoe Commercial' Contest
While we missed it while fast forwarding through the commercials during Monday's The Apprentice (yes, we still watch that crap), Chevy has teamed with The Apprentice and launched a consumer-generated advertising contest for the 2007 Chevy Tahoe, heavily featured in the episode. Rather than asking people to simply submit hack videos, Chevy has set up a site where people can click and drag commercial components together to create a canned spot. We;re sure that's fun for the average Joe but if Chevy actually wanted something creative, they'd let people submit original stuff. Then again, the promotion is supposed to be for the general public and not creative geniuses. Oh well, yet another brand climbs on the consumer-generated media truck.
Comments
Where's the creative brief! who is the target audience? what's the core benefit that's going to hook them? I can't decide which images, sequence, or music will work till I have that info. Oh, and do we have rights to use these images? I can't work like this. Headed to Starbucks to write music.
Just a test comment here.
Who says there's no potential for originality here?
http://www.chevyapprentice.com/view.php?country=us&uniqueid=72523efc-11b1-1029-98eb-0013724ff5a7
here is mine
http://www.chevyapprentice.com/view.php?country=us&uniqueid=cadfff74-1241-1029-98eb-0013724ff5a7
It's idiotic to think that people will not subvert this kind of thing. I would hate to be the person "judging" this contest, it would be depressing to read all the entries about how SUVS truely suck.
http://www.chevyapprentice.com/view.php?country=us&uniqueid=906c46cc-1237-1029-98eb-0013724ff5a7
A few environmentally conscious blogs have begun a contest to see what sorts of SUV ads they could cook up. many are listed at
http://heavyonthechevy.crispynews.com
I thought these were 5 funny commercials done probably not as GM had intended.
Whoops forgot to add the link...
http://www.break.com/index/chevytahoe.html?refid=040506rob