Nike Takes to Street With Sneakers And Soccer Ball


There's good guerrilla marketing and then there's brilliant guerrilla marketing. This recent work from JWT Mexico for Nike is the latter. The agency built three vehicles. Two in the shape of a pair of Nike sneakers and one the shape of a soccer (football) ball. They then drove the two sneaker mobiles behind the soccer ball mobile as if a soccer player were running after the ball. Definitely a head turner. And they didn't even have to resort to sex. See more images here.

Written by Steve Hall    Comments (1)     File: Good, Guerilla     Mar-24-06  
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heh. I caught this later so there have been some new posts on the website you link to. The one with the disappearing shirt stains is very clever.

Posted by: PLD on March 30, 2006 04:21 PM

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