Sink Stickers Create Awareness of World Water Day


In another effort (Spanish effort here) to call attention to World Water Day, Duval Guillaume, working for Green Belgium, has created a campaign which, today, will affix stickers to the drains of bathroom sinks in Mexican and Belgian cinemas, pubs, restaurants, universities, transit stations and anywhere else there's a sink. The message say, "It takes you one second to get drinking water. He has to walk 20 miles."

Why are there no U.S.-based efforts for this cause? Do we even know it's World Water Day today?

UPDATE: In comments, Keith says Starbucks is doing something.

by Steve Hall    Mar-22-06   Click to Comment   
Topic: Good, Guerilla   

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There actually is; Starbucks has promotional signage in its retail locations, and NYC-based 'Bucks are organizing something at Dag Hammarskjold Plaza in front of the UN.

Posted by: Keith on March 22, 2006 11:36 AM

I love seeing this agency's stuff. Go Belgium.

Posted by: Pat Smith on March 22, 2006 11:58 AM

Everyone in our industry should be aware that it's World Water Day !

Please pause and consider the largest public health issue of our time –the global scarcity of clean water– a leading cause of poverty, disease and social instability, and the death of more than 4,500 children every day. “World Water Day” draws international attention to the critical lack of clean, safe drinking water for more than 1 billion people worldwide. In many communities around the world, women and children must walk up to 6 miles a day to retrieve clean water for their families.

Our organization has been promoting 'The Walk for Water' on World Water Day 2006 as a symbolic act of solidarity and an effort to educate the public about the World Water Crisis. We are working with Starbucks, Ethos Water, other corporations and NGOs to highlight the extraordinary ability of every individual to make a difference. More info is available at

Dev Novack
VP of Marketing, Centropoint Communications and President,
Net Impact NorCal: Professionals transforming business to
create a better world

Posted by: Dev Novack on March 23, 2006 1:41 PM