Weather Channel Lures Viewers With Stupid 'End of World' Show


In one of the most idiotic, unnecessarily sensationalistic pieces of crap, The Weather Channel has launched a promotion based entirely on creating fear of highly unlikely catastrophic weather events. Riffing off the look and feel of the weather-themed The Day After Tomorrow movie, the promotion, which combines actual past weather events with sensationalistic scenarios, promotes the network's new show called "It Could Happen Tomorrow." Well, yea, the Earth could crack in two under the weight of a clan of obese, fast food-eating kids all sitting down on their fat asses simultaneously to play some stupid video game too.

The Weather Channel's Paul Greenberg explained the approach, saying, "We're always looking for new ways to reach out to our viewers about new programming so we made preview material available through partnerships on as many platforms as possible." Translation: " We're always looking for ways to treat our viewers like idiots by teasing them with sensationalistic crap because they don't give a shit about regular weather and we needed a lame hook to suck them in."

by Steve Hall    Mar-20-06   Click to Comment   
Topic: Bad, Cable, Online   

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I agree. The Weather Channel is great at giving quick forecasts, nothing more. It's really annoying when I turn on the Weather Channel and get programming like "It could happen tomorrow" well guess what, it could, but it won't. needs to start a TV Station.

Posted by: jm on March 20, 2006 5:46 PM

Weather Channel Lures Viewers To Care About Most Relevant Issue Of Our Time

Never before has there been a greater need for people to �give a shit about regular weather.� Were we not all shocked by the devastation caused by last year�s hurricane season? Consider some of our recent �highly unlikely catastrophic weather events.� Hurricane Katrina was the largest, most costly natural disaster in our nation�s history. Last month, a mudslide in the Philippines engulfed a village. And just yesterday, Australia experienced the most powerful cyclone to hit in three decades.

Each year, floods and storms affect the lives of millions of people. Through its comprehensive reporting of weather and other meteorological information, The Weather Channel has educated and informed viewers worldwide about the science behind weather events. We need this kind of responsible media attention in order to secure our future and help cause a global shift where people are concerned about the weather and recognize the impact our behavior is having on it. I applaud the exceptional leadership exemplified by this television network in advancing awareness about the changes in our climate and other critical issues.

Advertising and media professionals can contribute the power of our creativity and communication techniques to sell ideas, products and services that positively impact our world. We all share a mutual responsibility to ensure a sustainable environment for future generations.

Dev Novack
VP of Marketing, Centropoint Communications and President, Net Impact NorCal: Professionals transforming business to create a better world

Posted by: Dev Novack on March 20, 2006 7:15 PM

Hey Dev, no one gives a shit. Now excuse me as I masturbate to images of naked women getting sucked up by a cyclone.

Posted by: tomlout on March 20, 2006 11:22 PM

Dev your a fucking moron and no one cares about your job position. Doesn't mean chicken shit on the internet. I'm a resident of Florida and we were hit by three hurricanes in three weeks and no one gave a fuck until everyone was sucked in the media mess of New Orleans. I live in Pinellas County specifically ( the red highlighted county) and were hit on both sides in two weeks. Ever heard of Punta Gorda? Probably not, but the devastation there was if not more devastating then New Orleans. The world isn't ending, there were MINOR hurricanes in the 20's that killed 100's of people and since when hasn't the region of south and eastern asia not been getting tsunami's and typhoons? Japan had ancient artifacts depicting tsunami's.

Posted by: jake peters on October 2, 2006 11:45 PM