Sexy Dead Woman Promotes Game. Yawn


Adrants reader Sanj points to this Joystiq commentary about an ad that appeared in the April 2006 issue of PC Gamer promoting the game Hitman. Joystiq wonders if the ad is too edgy and makes note one of the gaming site's readers suggested the ad goes down the "rape/murder fantasy" road. Perhaps we're just way too jaded and desensitized to take issue with any advertiser that spreads a women across the page as if she were anything other than a fantasy born out of the minds of agency creatives and high fashion photographers in love with their own assumed creative brilliance. And besides, it's fantasy game so of course the ad should connote fantasy. People read way too much into this stuff.

by Steve Hall    Apr-18-06   Click to Comment   
Topic: Magazine, Opinion   

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I really never find anything beautiful or smart about using death to sell something, unless it is for awareness of a disease, poverty. abuse or something like that. We just seem to take death to damn lightly. Its permanent, horrible and there's no going back. I think I just talked myself into thinking this ad sucks. As for associating it with rap or gangs, no it just sucks. Sucks ass and on a professional level there is nothing unique or creative about it. Easy way to get eyeballs, big freaking deal.

Posted by: John on April 18, 2006 10:49 AM