Shopping SIte Adopts Wiki Format

Just launched ShopWiki, a search engine that crawls 120,000 stores to create its index of products, is using the anyone-can-edit Wiki format for the site's buying guides. In this manner, we suppose ShopWiki has jumped into the social media space. While it's not that different from a bunch of Amazon reviews, the Wiki is a single, ever changing document as opposed to a collection of individual comments/guides written by users and manufacturers. While we do like the concept of this shopping meets blogging concept, we wonder just how fluid we want our product information.

ShopWiki claims its search engine, which crawls the retailer's site rather than relying on a data feed, is more accurate and can provide better results to complex queries. Currently in beta, ShopWiki plans to go global in Fal 2006.