Additional Seven Inches A Very Big Thing
While we can't remember which advertiser recently did this - in fact it might have been from Dodge itself with a version of this very spot - Dodge is now doing the men's bathroom "that's big" thing for its new seven inch longer Durango. With the usual "handles great" and "I love the way it looks," this spot pumps the joke for all it's worth. After all, seven inches added to even the tiniest...uh...vehicle is a very big thing. Apparently, the ad's been banned from TV but you can check it out here.
Comments
Ummmm. So "Dodge is now doing..." this spot? And all of the print, on the paper and above the urinals reads 2004?
Aired/pulled in December '03. Youtube appears to have the original version. Not exactly a stop-the-presses-type post.
Jeesh guys, are you succumbing to urban legends now? This spot ran for the whole 2004 auto year.