Alex Bogusky Discusses recent Work, Gets New Hair Style


Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.

Written by Steve Hall    Comments (12)     File: Agencies, Online     May-12-06  
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Cutting off the mullet made him dumber.

He calls Paris Hilton smart.

Posted by: tom lout on May 12, 2006 11:23 AM

Are we to expect "haircut" as a regular subject on AdRants now? Maybe RSS updates every time Bogusky goes to the bathroom, too?

Posted by: evil grimace on May 12, 2006 01:44 PM

Perhaps. See our in depth coverage of Donny Deutsch going to the bathroom:

Posted by: Steve Hall on May 12, 2006 06:23 PM

He's such a douche bag; want a pompus ass hole.

Posted by: Eddie Basko on May 12, 2006 11:29 PM

The hair is a great improvement. Alex, welcome to the 21st century.

Posted by: rat on May 13, 2006 10:48 AM

your hate comes off as envy.

Posted by: daniel on May 15, 2006 12:39 AM

whose hate? my hate? I don't hate? I admire. What is that they say about the sincerest form of flattery?

Posted by: Steve Hall on May 15, 2006 10:46 AM

no, not you steve, the other's. Everyone loved crispin when they were small and were a symbol of the creative fight or whatever. Now that they make money and are working on important main stream clients, and winning accounts without pitches everyone is crying. Fine everyone, step up and do better. I'd love to see it.

Posted by: daniel on May 15, 2006 03:44 PM


Obviously you've never worked for or with them. They win the accounts for two simple reasons:

1. CMO says well if I pick them and they fail, I can always say, well I picked the best, it's not my fault.

2. CMO says well if I pick them and they kick butt, I can always say, well of course they kicked butt, I picked them.

I've yet to see positive ROU on any of the brands they've worked on other than MINI, which let's be honest, that car sold itself.

Posted by: Pete Bestt on May 16, 2006 02:55 PM

You’re wrong about everything and incredibly stuffy.

Posted by: Daniel on May 16, 2006 06:51 PM

So Daniel, how is he wrong? It doesn't take a rocket scientist to look up financial info and see the effect of campaigns. Look up the data yourself, he might be stuffy, but he's right.

Posted by: Eddie Basko on May 16, 2006 11:49 PM

So that's where we get the Burger King junk. That answers all my questions.

Posted by: Roy Coffman on June 12, 2006 05:52 PM

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