Alex Bogusky Discusses recent Work, Gets New Hair Style
Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.
Tags: Bogusky Volkswagen Agency Advertising
Cutting off the mullet made him dumber.
He calls Paris Hilton smart.
Are we to expect "haircut" as a regular subject on AdRants now? Maybe RSS updates every time Bogusky goes to the bathroom, too?
Perhaps. See our in depth coverage of Donny Deutsch going to the bathroom:
He's such a douche bag; want a pompus ass hole.
The hair is a great improvement. Alex, welcome to the 21st century.
your hate comes off as envy.
whose hate? my hate? I don't hate? I admire. What is that they say about the sincerest form of flattery?
no, not you steve, the other's. Everyone loved crispin when they were small and were a symbol of the creative fight or whatever. Now that they make money and are working on important main stream clients, and winning accounts without pitches everyone is crying. Fine everyone, step up and do better. I'd love to see it.
Obviously you've never worked for or with them. They win the accounts for two simple reasons:
1. CMO says well if I pick them and they fail, I can always say, well I picked the best, it's not my fault.
2. CMO says well if I pick them and they kick butt, I can always say, well of course they kicked butt, I picked them.
I've yet to see positive ROU on any of the brands they've worked on other than MINI, which let's be honest, that car sold itself.
You’re wrong about everything and incredibly stuffy.
So Daniel, how is he wrong? It doesn't take a rocket scientist to look up financial info and see the effect of campaigns. Look up the data yourself, he might be stuffy, but he's right.
So that's where we get the Burger King junk. That answers all my questions.
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