'Cars' Superstars Get Together With State Farm
State Farm Insurance and Pixar have teamed for a new DDB Chicago-created TV spot called Big Stars which features Lightning McQueen and Mater, two of the stars in the upcoming Pixar movie CARS to be released June 9. The ad involves a red carpet snafu in front of a State Farm office. The spot debuted last night during American Idol.
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Who hasn't Disney/Pixar solicited to be part of the "Cars" sponsorship. There's also a Goodyear Tires commercial out that ties into the movie as well as a host of other product tie-ins. I'm sure we'll see 10 other tv commercial tie-ins to the movie after it premiers.
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