Mini Cooper Bumper Cars Promote Jersey Shore


New Philadelphia agency Stick and Move converted two MINI Coopers into giant Bumper cars to drive around NYC and Philly to promote the Jersey Shore. The work was done for independent tourism group the Jersey Shore Alliance. The effort is part of a larger Play Therapy campaign,

by Steve Hall    Jun- 2-06   Click to Comment   
Topic: Good, Guerilla   

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Great to see that the Shore is getting a bump (pun intended). As a kid, shortly after my big brother received his driver's license, he packed his three baby brothers into a Pontiac Le Mans and refused to tell us where we were going. After what seemed like an eternity, we arrived at what was then the coolest spot on earth: Asbury Park.

Posted by: Robert Rosenthal on June 3, 2006 9:29 AM

I don't remember exactly where or when, but the turning real cars into bumper cars has been done before. Still looks cool though. Is it bad if I ram one of them with my SUV?

Posted by: Stu on June 4, 2006 12:43 AM