Agency Offers Pod Tips, Rocketboom Recharges


- West coast ad agency Ralston360 has a new, nicely done section of their site that aims to educate clients and potential clients on the merits of podcasting.

- Sans Amanda Congdon Rocketboom has landed its second sponsorship with Rechargeable Recycling Battery Corporation.

- Adrants reader Chris Kieff informs us he was told by Google he cold not use the fairly generic phrase "leaps and bounds: because it had recently been trademarked. He wonders how long before "Hello," "Welcome," and "Dear Customer" are trademarked.

- Ads is Japan are just plain weird. Then again, they probably think ours are strange too.

by Steve Hall    Jul-31-06   Click to Comment   
Topic: Agencies, Online, Podcast, Policy   

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Was amazed by this, but then after a search on their site (Google) I discovered several companies around the world called Leaps and Bounds. Having said that surely it depends ENTIRELY on the context that it is used in?

Posted by: Blake on August 1, 2006 4:51 AM

Yes Blake, trademarking actually depends on the registry (location where you wish to trademark) and the class you wish to trademark it in (i.e. pharmaceuticals, consumer goods, construction equipment, etc.)

As far as the Japanese ad is concerned, I dont find it "weird" at all. If this was done with US athletes it would be "cool". I enjoyed it and found it really innovative in combining all sports into one game to showcase the product's range of usage.

Posted by: Sean on August 1, 2006 4:50 PM

My usage of "leaps and bounds" was not in any way relating to the greeting card company whose TM Google was defending.

I was advertising a technology product that moved it's industry ahead by leaps and bounds.

Despite the obvious disconnect between the TM and my usage Google wouldn't relent.


Posted by: Chris Kieff on October 27, 2006 5:13 PM