Bud Light Creates Zagar, Transplanted Tribal Dude


Bud Light has created this Aborigine-like guy called Zagar and featured him on his own website and blog written by his "roommate," Steve. Videos on the site follow the the Crocodile Dundee-like, fish-out-of-water antics that come with cultural transplantation. Some of its funny. Some of its lame. The site has all the usual wallpapers, AIM icons and downloads and there's also a Flickr page and the very bloggy blog written by Steve which has all the required bloggy blog bells and whistles. So far, there are three posts that point to the three videos on the site. One wonders how long Bud Light will go to the expense of creating videos to foster blog content given that they are TV commercial quality.

The blog has the required and predictably planted comments such as this one from this horse lover. For some reason, we're not going to bash this one. For some reason, we like the effort. For some reason, we've lost our jaded attitude today, and Bud Light is all the better for it.

Just a note to tipsters who like to send this stuff in by acting as if they don't work for the company or the agency: it's kinda hard to give credit for the work if you don't tell us who created it.

UPDATE: Some one was kind enough to let us know "DDB Chicago created this campaign and tapped NYC's Domani Studios for the interactive side of things."

by Steve Hall    Jul-18-06   Click to Comment   
Topic: Campaigns, Good, Online, Strange, Weblogs   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



My bet---www.dieste.com--- they did the voodoo and the centerfold broadcast spots. couple of other creative teams possible...
but this goose walks and talks like the above mentioned belly roll inducing spots (imho). Thx for posting it! ;))

Posted by: adgoose on July 18, 2006 9:40 AM

DDB Chicago created this campaign and tapped NYC's Domani Studios for the interactive side of things.

Posted by: simon on July 18, 2006 10:12 AM

Didn't DDB do this campaign on television a couple years ago? Or have I just not been watching enough TV to know it's been running since?

Posted by: theo kie on July 18, 2006 10:19 AM