Upside Down Window Used to Get Agency Publicity


Oops. Looks like one of the windows on the new Frank Gehry-designed building for IAC/InterActiveCorp in West Chelsea was installed upside down and was noticed by Sugartown Creative whose offices are nearby. Of course, it's all just a promotional stunt to garner press for IAC/InterActive and/or Sugartown which we've just given them. Of course the PR person forgot to send us any links to these two companies and we are way too lazy to figure them out for ourselves.

Written by Steve Hall    Comments (4)     File: Agencies, Promotions, Strange     Jul-20-06  
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Too lazy to find the web addresses, eh. Do you by chance freelance as a window hanger?

Posted by: ellen on July 20, 2006 10:12 PM

It's called humor, Ellen. As well as a jab at people who send out press releases that fail to include the most basic information. Of course I could look up the URLs. I was making a point.

Posted by: Steve Hall on July 21, 2006 04:45 PM

steve hall you're hilaaaaaarious...

Posted by: ellen on July 24, 2006 12:34 PM

Maybe it's like a persian rug where they make an intentional mistake because only God is perfect?

Posted by: Dan on July 25, 2006 12:45 AM

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