Doctor Says He Can Get Guys the Girl


The old double standard is alive and well in this campaign. If a guy and think it's perfectly fine for you to be a little overweight but the woman at the bar you're trying to pick up better be hotter than an army of supermodels wearing thongs, then this series of commercials for a male pattern baldness is just right for you.

by Steve Hall    Aug-30-06   Click to Comment   
Topic: Campaigns, Good, Online, Video   

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Anyone know who did this...very clever.

Posted by: Jay on August 31, 2006 7:53 AM

These spots and this company absolutely disgust me. I am a very young sufferer of male pattern baldness, it began in my late teens and now at 23 I am fast approaching the dreaded "island" of hair on the front of my head (similar to Rob Cordrey of the Daily Show) as my hairline recedes unevenly.

These spots do nothing but prey upon the insecurities of balding men and wreak havoc upon the confidence of those of us who are not the most confident.

Fortunately, I have come to peace with my own condition and since shaving my head, I don't have any issues. But this just infuriates me because it reminds me of what I was first like when I started dealing with this.

The biggest hurdle was realizing that yeah, hairloss can turn some girls off but there are actually quite a few out there who honestly don't give a damn, and if you keep it buzzed short enough or shaved, a lot of girls actually find that incredibly sexy (like the one who randomly came up behind me and started rubbing my head at a club one night).

Obviously they have a financial incentive in making men feel insecure around women with their hairloss, but men need to realize its NOT the end of the world and they need to wake up and ask themselves..."Do I really want to be with someone who isn't attracted to me just because I'm losing my hair?"

And yes, I realize that I am being fairly hypocritical because I would be turned off from a girl who was balding, but honestly, there are SIGNIFICANT scientifically proven differences in how men and women are attracted to each other, and women have been proven to weigh other qualities a lot heavier than looks versus men who are primarily visual. So not only is this ad scummy, but inaccurate as well.

Posted by: Balding Chap on September 5, 2006 11:40 AM

And just another note...the company behind this is Merck. I would expect this type of ad from the snake oil hairloss salesmen of the net, but not from big pharma. They should have the common sense to avoid the PR disaster that this will hopefully turn into for them.

And you can sure as hell bet that I'll be doing all I can to rally the organized hairloss sufferers on the net to make sure Merck pays dearly for this with bad press.

Posted by: Balding Chap on September 5, 2006 12:08 PM

I'm balding too, and I thought they were pretty funny. It was a spoof. A "what if"? The joke was on these guys and how they fell apart when the roles were reversed.

Posted by: Balding Chap 2 on September 7, 2006 6:32 AM

Sorry you found it offensive. I think it's hilarious and makes an interesting point about the situation. Have you seen the other ones? The one with the two guys checking a girl out at a bar is pretty good.

Posted by: Politik on September 7, 2006 2:43 PM

Dead-on material here. Perfect. Hilarious? - yes. Offensive? - not to me or several of my balding friends. Delivers message? - you bet. Attention getting? - no doubt. This is fresh and it drives eye-opening surprise and a key message in a light-hearted, thought-provoking way. Nice work here.

Posted by: Shane on September 8, 2006 11:17 AM

I was also facing hair loss but here they did a very good job. I am really thank full to them.

Posted by: Tod on March 7, 2008 2:16 AM