George Parker Sticks It to Madison Avenue with New Book


Advertising's most lovable curmudgeon, George Parker of AdHurl and AdScam fame has finished his book, MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag which is sure to ruffle a few feathers as it Parker reveals the inner working of the ad agency business, it's over reliance on the cool and its seeming inability to focus on what's important: The Idea. If you've read either of Parker's sites, you know this book will be like a bad burrito that's decided to set up house in your intestines while it turns the innards of the agency business inside out. if you dare, you can pre-order it on Amazon here. It's not out until December. You can read the book's preface, written by Ogilvy & Mather VP and Global Creative Director Steve Hayden here.

Written by Steve Hall    Comments (8)     File: Agencies, Publishing     Aug-10-06  
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Interesting I may be the first one in line for the book. I got a kick out of the picture from the ancient Hathaway Shirt Ad Steve Hayden used in his preface as well. Steve David Ogilvy would be proud of you.

Posted by: roy on August 10, 2006 04:33 PM

Okay, so you have a book attacking Madison Ave. giants, that is endorsed by a VP from Ogilvy -a Madison Ave. giant. It's already starting to look like a scam.

Posted by: Anonymous on August 10, 2006 05:21 PM

But "Anonymous" scam or not it will be a hit! It's fun to pick on the boys and girls of Madison Ave. They take it so well.

Posted by: roy on August 10, 2006 06:49 PM

Anyone who posts as "Anonymous" is either "The Poisoned Dwarf" or "The Donny"... Although "The Donny" couldn't stand to be unrecognized.
Steve thanks for the plug... The checks in the mail... Yeh, right!

Posted by: George Parker on August 10, 2006 10:24 PM

Anonymous - any exec who is willing to say "You’ll find tales of crooks, fakirs, politicians, bozos and boozers galore. " is probably a boozing, bozo'esque crook himself. So what? That'll probably make for a better read.
ten bucks says you still buy it(or steal it from your CD like the cheap AE bastard that you probably are).

Posted by: brent on August 10, 2006 11:23 PM

This little conversation here is why the book will be good. Already ruffling feathers just by the book jacket's description. This is the eternal, snarky little battle of sales vs. creative.

I'm reminded of the late great Phil Hartman (God rest his soul and burn his wife in hell for shooting him in the head while he slept)who said:

"I feel like I'm in the middle of a sassy sandwich!"

Posted by: Jetpacks on August 11, 2006 07:44 AM

Ogilvy is on 8th Avenue so I guess Hell's Kitchen price tags are okay.
Only agencies that are on Madison Avenue are those with long leases.

Posted by: Tom Messner on August 11, 2006 11:38 AM

As if Steve could be bought... now, George is another story!

Posted by: Edw3rd on August 11, 2006 05:02 PM

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