PSA Urges Kids, Young Adults to Pause


Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to Future spots will address specific issues like sexual health and substance abuse.

by Steve Hall    Aug-24-06   Click to Comment   
Topic: Campaigns, Commercials, Good   

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I wish parents would teach their children these things, rather than have a PSA tell them. Sad state of affairs, my friends.

Posted by: Sean on August 24, 2006 2:06 PM

I think the kids book you're thinking of is The Lorax by Dr. Suess

Posted by: Rob on August 24, 2006 2:52 PM

Not only is this FOX site eye-candy it entices interaction with young adults---the timing is perfect too. The 'morning after pill' being available as bubblegum makes this a site worthy of sharing with all in the 12-24 age range. FOX has a Big Thanks for an excellent public service. Stev Hall's timing here is almost as propinquitious as to the 'Cracked' cover of TC Adrant's posted the day before SR gave him the boot.

Posted by: arthur on August 25, 2006 8:54 AM