Absolut Campaign Borrowed by Bucharest Police


We're quite sure Absolut won't think this ad campaign is funny but neither will the Bucharest Traffic Police who are riffing on the long running Absolut campaign to deliver a powerful "don't drink and drive" message. Basic. Simple. Honest. We wonder what Absolut's legal department thinks. See two other versions of the ad here.

by Steve Hall    Sep-27-06   Click to Comment   
Topic: Brands, Good, Policy   

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Posted by: Marketing Sheet on September 27, 2006 10:47 PM

I guess you could consider this corporate responsiblity.

Posted by: adbrat on September 27, 2006 11:35 PM

I think i've seen something similar before?


Posted by: monkey on September 28, 2006 6:12 AM

Very clever, but not brand new. This is from 2004 and was a finalist in the Epica awards:


Posted by: Hans K on September 28, 2006 6:59 AM

If you want to suck at marketing yourself through lame comments, be like Marketing Sheet. Oh, oh, wait, do you think you're virally marketing? How cute.

In other news... if this is old, why didn't Absolut sue them or was there an agreement?

Posted by: ariel on September 28, 2006 10:14 AM

Ariel, to sue the police for an anti-drunk-driving campaign, could you get any worse PR? If I advised Absolut on this I would recommend ignoring the whole thing, if not supporting it all together.

Posted by: Hans K on September 28, 2006 1:37 PM

Hans, I agree with you in that regard. In another regard, using Absolut's legacy image to leverage and infer a negative outcome is not doing the brand any justice. On the other hand, now that I think of it, in an indirect way, it's a compliment to the brand's strong imagery, in that, anyone who sees it instantly recognizes it. Idunno, overall just kinda feels like the police are hitching an easy ride off the brand's legacy.

Posted by: ariel on September 28, 2006 2:41 PM