Doritos, Chevy Pave Way to Consumer-Created Super Bowl


Following in Chevrolet's footsteps, Doritos has announced it, too, is asking people to create their own Super Bowl commercial focusing on how Doritos fit into a person's life. According to the promotional site, the process is simple. "Shoot it. Submit it. We'll pick the top five and from those, America will vote for its favorite. What happens with the winner? We debut it as a Doritos commercial on Super Bowl XLI." Who needs an ad agency anyway?

by Steve Hall    Sep-26-06   Click to Comment   
Topic: Consumer Created, Promotions   

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I think that, as an encore, the NFL is going to announce a promotion to let fans submit full playbooks for the Super Bowl, with Dick Jauron picking the finalists and thousands of armchair quarterbacks voting on the winner.

Then the Colts will have to run plays out of said book for the entire game...because 1) Peyton Manning may be that much of a corporate shill, and 2) he's Peyton Manning, so the Colts won't win the big game anyway.

Posted by: Ryan on September 26, 2006 5:35 PM

The way this fly over city kid sees it Forrest Gump's mom was right when I consider either GM or Doritos" and their recent advertising "stupid is as stupid does."

Posted by: roy on September 26, 2006 6:01 PM

Why stop there? Letís have America judge this yearís award show entries too.

Posted by: makethelogobigger on September 26, 2006 6:45 PM

Gosh. Super bowl ads are gonna suck this year.

Posted by: Elf on September 26, 2006 6:54 PM

Obviously they are going to get redone, reedited, and re-everything by an ad agency anyways. To me this is the venture capatalism of Advertising. Pay a little bit to a nobody with a big idea, then put big money into and make it great.

Posted by: Adbrat on September 26, 2006 7:16 PM

Adbration, you been drinking boy, or did ya fall down and hit your head today?

Posted by: Old Redneck on September 26, 2006 9:47 PM

I'm a nobody with a big idea.

Posted by: Will on December 7, 2006 9:45 PM

This was a great concept.

It's as if all the Roger Corman/Ed Woods were given their 15 minutes to shine. Come visit ours
The Doritos Kid

Posted by: Craig on December 28, 2006 4:07 PM