Forgetting to Remove Clothing Tag A Good Thing In Street Campaign

Divas 24.jpg

We've all seen a person at some point who looked like an idiot because they forgot to remove the tag from that new piece of clothing they just bought. It's kind of like the fodd stuck between the teeth thing. Well, with this street campaign for Marshalls, forgetting to remove the tag is exactly why this Chicago street campaign is so interesting. The retailer sent a team out to roam the streets with gigantic price tags affixed to their clothing, making them impossible to miss and drawing attention to the clothing itself. We're told call ins to radio stations were also part of the stunt to further increase awareness. We like. See other images here.

by Steve Hall    Sep-19-06   Click to Comment   
Topic: Good, Guerilla   

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Posted by: dp on September 19, 2006 12:14 PM

It would be far less obvious to just load up the street with fashionable people carrying Marshall's shopping bags.

Posted by: snake on September 19, 2006 12:35 PM

dude, you are so forgetting that the true pioneers in this area were my homeboys in the hood sporting the tags on their basketball jerseys and baseball hats. peace out!

Posted by: tomdog on September 19, 2006 12:58 PM

dp I'm with you. It works!

Posted by: roy on September 19, 2006 2:56 PM

My mom can't understand why I tell everyone how much I paid when I get a great deal - maybe she'll prefer this alternative?

I love it.

Posted by: PLD on September 19, 2006 4:20 PM