Berthold Has Grotesk Akzident in HP Video


With a riff on typefaces, HP's Imaging and Printing Group have released their first virally-intended video, called Berthold's Grotesk Zkzident, which features two graphic designers working together, one of whom freaks out when the printer breaks and ends up trashing the office unintentionally. Oh, and bike messenger that shows up at the end? No idea. Weird. But in a strangely good way. Created by Publicis Dialog.

by Steve Hall    Oct-10-06   Click to Comment   
Topic: Online, Strange, Video, Viral   

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I'm assuming the bike messenger got hit on the street by the computer flying out the window... that's why he is there...

Posted by: dspring on October 10, 2006 11:55 AM

that is not a viral, by any description or definition, it is rather an Ok, if laboured and overdone, online video will not go viral...therefore it is not a 'viral'

Posted by: Viralista on November 29, 2006 5:46 AM