Burger King Burger So big Only A Snake Can Eat It


While George Parker doesn't like the new Eat Like A Snake Commercial for the new Burger King Triple Whopper, we think there was no other possible way to promote a fatburger than with a freaky commercial like this. Atfer all, who in their right mind would want to suck down this 1,000 calorie plus, four inch high burger than a snake? Oh wait, that McDonald's fat kid would love this thing and could probably suck it down in one bite too.

But anyway, Ariel's right when she says "Burger King has successfully spent the last few years integrating itself with pop culture. Nay... BK IS part of pop culture. Unlike the majority of companies...BK refuses to merely be a reaction of what is already taking place. They choose to create the reaction, and fairly intelligently." It's perhaps true the wackiness of all recent Burger King advertising is simply aimed more at creating an odd brand persona than actually trying to sell a burger. But, given the upcoming generation's hatred of "being sold," the odd approach Burger King is taking seems to be an appropriate one.

by Steve Hall    Oct- 8-06   Click to Comment   
Topic: Commercials, Opinion, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



It already has a dedicated website for the video ...
Check it out.

Posted by: EatLikeSnake on October 8, 2006 10:33 PM

EatLikeSnake - good job at buying that one up to just slap a couple of YouTube videos on it with some horrible contextual advertising for pets.

Alas, hardly original as someone already used that technique on previous BK campaigns - but at least they used it to direct everyone to an opinionated blog post, rather than a click-hungry banner site like yours.


Posted by: ariel on October 9, 2006 12:55 AM

Funny. lol

Posted by: david on October 9, 2006 8:40 AM

I loved the commercial, but I agree that the website is a missed opportunity. There's so much more that they could have done with it: a DIY-like website of "snake-like eaters", complete with training regimens, jaw excercises, message board, etc. etc. Make it like some fringe group of BK devotees.

Posted by: daveednyc on October 9, 2006 11:23 AM

Does that burger need to be any bigger?

Posted by: Johnny Marsh on October 9, 2006 7:50 PM

The Web site sucks more than the spot. As I say on AdScam, is CP+B turning into Jackass III?
Fuck, what with the Nazis, Mens Laws surgically enhanced geriatrics and bloody chickens and Kings everything they do is starting to look like it came out of a freak show. And "eatlikesnake" must be on fucking acid to have both a Web site and an email address named after this piece of shit.
OK, time to DrinkLikeFish.

Posted by: George Parker on October 9, 2006 9:04 PM

Fabulous! The names in the credits read like a who's who of creative awards show all stars!

-The Kents

Posted by: Kent McCall / Kent Stevens on October 10, 2006 11:46 AM