Campaign Aims For One Less Pregnant Smoker


In an apparent first, we have an anti-smoking campaign that speaks to an audience that doesn't live on the left or right coast and have "whiny little brat" tattooed to their upper middle class, teenage forehead. Set in somewhere in middle America, this "don't smoke while pregnant" commercial comes from American Legacy and Ad Council and was created by Austin's GSD&M. It very simply illustrates a thought that goes through a young, pregnant mother's head and the resolves she makes to change her lifestyle for the betterment of her baby.

The campaign, which includes print, is tied to a website called Great Start where tips and help are offered for those interested in quitting.

Written by Steve Hall    Comments (3)     File: Campaigns, Commercials, Good     Oct- 4-06  
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This is many (five or more) years old.

Posted by: dutycalls on October 4, 2006 07:58 PM

Not according to the press release we received today.

Posted by: Steve Hall on October 4, 2006 09:00 PM

Copyright is 2004, as shown at the bottom of the site. Maybe it's brand spanking new, but there wouldn't be much to see here if Steve had to verify the novelty of everything he puts up.

Posted by: pat smith on October 5, 2006 02:01 PM

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