Pre-Movie Short Film Controlled by Audience Using SMS
![brazil_premovie.jpg](http://www.adrants.com/images/brazil_premovie.jpg)
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.