Condo Community Put Dummies Where People Should Be
To promote their snazzy condo complex in Atlana, Eon at Lindbergh set mannequins up throughout the community - behind registry counters, at clubs or in imposing formation on open lawns.
The campaign is called Bring Lindbergh to Life and the idea is to inspire people to invest their own living breathing bodies in the Atlanta-based Eon at Lindbergh community. We dig. We also find mannequins strangely jarring when they're outside of stores and staring lifelessly at you from a cafe table. We imagine it must be tough making conversation with a chick that's more plastic than usual. - Contributed by Angela Natividad
Comments
I know you saw it on an Italian web site, but this community and the mannequins are in Atlanta.
Thanks Danny, it's fixed.
This is an awesome ad idea. I really like the concept. It's funny to me because I think dummies are funny. I also like the different approach that http://www.mybigdummy.com uses with dummies. My Big Dummy focus on how people are the real dummies.
Post a comment