iPod Shuffle Ad Does that Take-Off, Put-On Thing


The teeny new iPod Shuffle stars in this ad where iPod Shuffle users actually shuffle as they unwrap, unzip, put on or yank off various articles of clothing. The ad is by Brand New School and features a song called "Who's Gonna Sing?" by the Prototypes, which we rather like.

In general we find the Shuffle ad unimpressive as HP already did similar work with digital cameras, then improved on the idea with their Pavillion campaign. However, we're fully confident that for consistency and whatnot the ad will hold its own just fine. - Contributed by Angela Natvidad

Written by Angela Natividad    Comments (6)     File: Brands, Television     Nov-25-06  
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Wow, I never saw that HP ad. So many ads, so little time (even when I have lots of it), not enough money to buy, buy, buy. I guess that's all that's left is to look and enjoy, enjoy, enjoy.

I have read elsewhere what a smart cookie you are. I trust that you noticed the subtleness in this ad, right? The carefully choreographed dance with that song sings, doesn't it?

Posted by: nancy on November 25, 2006 08:56 AM

thx 4 this post Angela! stuffed two stockings with the Shuffle after seeing this ad and then newspaper insert with "actual size" photo and nice price.

Posted by: arthur on November 27, 2006 10:00 AM

Nancy: you read somewhere I was a smart cookie? Well, thank you. =) But do note my name merely is a foil for the drunken elves who are actually doing all the writing.

Arthur: you are very welcome.

Posted by: Angela Natividad on November 27, 2006 11:22 AM

Hmmm. I actually really liked this ad. I felt it was understated and nice. Of course what I liked the most was the background. It's a lovely color.

Posted by: MayhemAnnie on November 27, 2006 12:49 PM

For the Apple fans among us, there's a bunch of online ads supporting this new iPod shuffle "Put Some Music On" campaign --




Posted by: adverlicious on November 27, 2006 03:08 PM

I have only read that. No need to thank me for reading, Angela.

The ad is just something to enjoy. The change of clothing has a rhythm to the beat, thus, the choreography. And that is exactly what I want a shuffle for. When i get this thing figured out in my swimcap it will be swimmer's delight. And while the sport feature of the iPod family seems to be in running, I can tell you it would be a great relief for me to preprogram a shuffle with music of exact beats per minute and an exact premeasured length of music. NO more counting 70 lengths of the pool. Just keep up the kicks with the music and free my mind from counting laps and let the imagination float away.

Posted by: nancy on November 27, 2006 08:10 PM

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