Stowe Gets Artsy with 'Find Your Perfect Line'


Who says ski resort ads should all feature generic slopers in big jackets sliding down a sweeping powdery slope?

Stowe gets a little creative, crafting mountains out of whimsical text that's something between a ski bunny's stream of thought and coutourier philosophy. A single splash of color illustrates the Stowe logo. We like. Yes, even if attempts to read the text hurts our necks. Check out more prints here and here. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (2)     File: Good, Magazine     Nov-15-06  
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Anyone know if James Victore did the illustrations? If not, someone's taking some serious crib notes from his style book.

Posted by: Michael on November 15, 2006 02:16 PM

I disagree. This is not good. It is merely some inane ramblings loosely connected with, and therefore way too cool for, an overly simplistic metaphor for a run on a mountain. And i don't understand why the copy is all wavy-loopy-pants.

Hey Stowe: your strategy is showing.

Posted by: Tim to the H. on November 15, 2006 06:59 PM

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