Crunch Uses Couch Potatoes to Inspire Gym Attendance

November 2006 048.jpg

In general gym ads tend to be pretty weird and there's a good reason why - inviting your target to do a bit of self-demeaning self-reflection can be tricky and requires a light touch, like a pickpocket or a safe-cracker.

Crunch ads are no different. They feature a series of conversations between unstudly spuds whose punchline is the campaign slogan: "Don't be a potato." Catch another variation here.

It made us laugh but needless to say we didn't extract our asses from these chairs. And really, who needs to when there's Wii in the world? - Contributed by Angela Natividad

Written by Angela Natividad    Comments (5)     File: Outdoor, Poster     Dec- 4-06  
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Angela, why do you sign off on your posts?

Posted by: tyrone on December 4, 2006 02:56 PM

Because that's the quid pro quo, T.

Posted by: Angela Natividad on December 4, 2006 02:58 PM

So you're bits are just adverts for your personal brand. A dose of integration in the content that is Adrants. How surreal!

Posted by: tyrone on December 4, 2006 04:36 PM

Surreal indeed. You should become an analyst for Saatchi & Saatchi! =)

Posted by: Angela Natividad on December 4, 2006 04:40 PM

Where do we draw the line my friend, where do we draw it? Media is the message. Content is king? The content is the message? Media is king? The lines blur and blur. Advertising yourself on an advertising site that most often lampoons advertising? I'm spinnnnnnnnning...

Posted by: tyrone on December 4, 2006 04:45 PM

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