JWT Spreads Teer...Uh Cheer Around the World


It looks like the entire creative department over at JWT inhaled some sort of new drug before they went to work on the agency' holiday card. Five videos follow a teer (tear) around and...well...we have absolutely no idea. All you JWTers care to enlighten our limited minds on your goal with this little wet guy?

Oh wait. Oh wait. It's coming to us now. A tear is made of water and water "moves" around the world in the form of rain, snow, sleet, etc. Apparently, that ties to the campaign's "May the Holiday's Move You" tagline. Do we have it, JWT? Huh? Huh?

by Steve Hall    Dec-15-06   Click to Comment   
Topic: Agencies, Online   

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What a crock. Where's the idea? Have an idea!

You big lumbering dinosaur take a trip to the valley will ya?

Posted by: Adam Rant on December 15, 2006 1:20 PM

Makes absolutely no sense. What a waste.

Posted by: Big Pink Pillow on December 15, 2006 3:46 PM

Sure it's obscure, but the animation and design concepts are fantastic. I'm not sure what Adam Rant means exactly. Perhaps he might enlighten us and send over a few links to progressive holiday card animations?

Posted by: Little Pink Pillow on December 15, 2006 4:01 PM

Tyr (Teer)

The nordic warriors response to Saint Nick and a reindeer, who was really from Turkey and didn't fly but actually sailed.

Yea, this has to be another progressive holiday to add to our diversity.

Posted by: read your Icelandi Eddas on December 15, 2006 4:16 PM

there is no impact
there is no magic or suspense.
this is so lame and not surprising that it came from

Posted by: lou lou on December 16, 2006 11:05 AM