Bertucci's Signage Mirrors Boston Transit Signage


Adrants reader Joshua snapped this shot of a Bertuccci's billboard above one of its restaurants in Boston that mirrors the look of the city's transit signs. While we wonder whether or not the MBTA (Massachusetts Bay Transportation Authority) will have anything to say about this, we think it's an extremely creative approach.

Bostonians have seen this style of sign for decades and it's ingrained in the psyche. Of course, we hope that means they'll notice it rather than ignore it since , unfortunately, once you've made the commute once, you don't need the signs any more. For those that don't know, there is no actual Citgo gas station under that sign. Eons ago, it became a landmark and has lasted long after the gas station left.

Written by Steve Hall    Comments (4)     File: Good, Outdoor     Jan- 8-07  
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As a former Bostonian, anyone who eats at Bertucci's, will soon after have an outbound express.

Posted by: tom lout on January 8, 2007 10:15 AM

I'm a current Bostonian.

We do notice the Bertucci's sign.

They have had some very fun campaigns that appear on that buildboard.

Posted by: Danielle on January 8, 2007 01:53 PM

Check out the Charleston, SC agency, blog, for some great use of sign tactics.

Posted by: Geoff Bush on January 8, 2007 04:31 PM

Just for the record too. That's also the Citgo sign people see on TV behind the "Green Monster" at Fenway Park. Maybe one of the most recognizable advertising icons ever!!

Posted by: Mike on January 9, 2007 09:30 AM

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