Girl Puts Her Box in Box For Justin Timberlake


This is just too hilarious not to mention. It's not really ad-related but nods are made to brands in this video called My Box in a Box, a song by a Philadelphia girl that's about a certain "box" nicely wrapped inside another box that pokes fun at cheesy pop videos and parodies the recent Justin Timberlake Andy Samberg SNL "Dick in a Box" skit. The song has become somewhat of a hit since its December 28 launch getting air play on New York's Z100, Los Angeles' KLOS, San Antonio's KFOX and others. The My Box in a Box weblog, with the tagline "Britney showed the world her box...but my box is just for you," claims the video has been viewed by a million people and, apparently, the girl wants Justin Timberlake as she keeps pointing to stories about Justin's reported breakup with Cameron Diaz. Of course, there's the ubiquitous accompanying MySpace page to go along with all of this.

The girl, who, with good reason, highlights her chest quite prominently in the video is, apparently, an up and coming singer who leveraging YouTube, MySpace and blogging for all it's worth. Apparently this social media shit works.

by Steve Hall    Comments (7)     File: Brands, Good, Spoofs, Strange     Jan- 5-07     
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I heard about this thing on Z100 last night in NYC. It was a great plug. It was a great idea, but it had the support of many major radio stations around the country.

I don't find it that funny, but I guess that's the nature of viral shit. Even if a part of it is funny, people will do anything to waste additional time at work.

Posted by: Dhaval M. on January 5, 2007 11:22 AM

the girl in the video is not the girl singing the song. notice how she doesn't know the words. The singer is Leah Kauffman, a local philadelphia songwriter.

Posted by: Leah Kauffman on January 6, 2007 07:06 PM

"This is just too hilarious not to mention. "
Really? Hilarious? You've got to get out more.

Posted by: harvey on January 8, 2007 10:57 AM

Leah et al, put it up on your website. What you may miss in royalties, you've more than made up for in (tax-free) exposure. By the way, thanks to you and your band for the contribution to humor. Say hello to Bunny for me.

Posted by: Jack on January 11, 2007 11:22 AM

Hey! How's it going? Well I didn't know about the "d--- in a box" untill earlier today when I read an old Entertainment weekly. Then found the video on youtube, and then I found yours! I found it cool. That you spent the time, and (got well known for it too) but it's just something to do and show everyone, right? Anyways, keep going at it.

Posted by: Amber Goodwin on February 27, 2007 03:18 AM

Just saw it now for the first time (linked from the Obama video), and I love it. A spoof of a spoof. Brilliant.

Posted by: Locket on June 15, 2007 06:46 AM

i love this song every time i see it still makes me laugh i just saw a good version on webcastr.

Posted by: torey on December 30, 2007 02:03 AM

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