Microsoft Unfurls Cirque du Soleil-Style Billboard For Vista


Mcrosoft is, of course, pulling out all the stops to launch its new operating system, Vista. As part of the launch today, New Yorkers were greeted with a gigantic billboard outside the Terminal Building. The billboard was not your standard static board but was alive with Cirque du Soleil-style acrobats hanging from ropes while unfurling large tarps in the shape of the Windows logo. TBWA used a similar approach for Adidas in Japan back in the summer of 2003.

by Steve Hall    Jan-29-07   Click to Comment   
Topic: Brands, Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



You have a little Typo in your headline:
"Microsoft Unfurls Cirque du Soliel-Style Billboard For Vista"

It's not "Cirque du Soliel", but "Cirque du Soleil" :)

Just noticed. I am not picky, only a Cirque Fan :)

Posted by: Carsten Cumbrowski [TypeKey Profile Page] on January 31, 2007 4:19 AM