Bics So Permanent they Reincarnate with You

Adpunch points us to this clever campaign by Bic, who's attempting to break into Sharpie territory by pushing its own permanent marker.

Premise: that Bic sticks so well the ink will follow you into your next life. Copy: "Permanent. Even in your next life." We can only imagine what kind of guy the frog was. There's a snake variation too.

This reincarnating ink thing is something we've never considered before, and it might actually yield the answers to questions we've had for a long time. Like, perhaps the inked "MONKEEEEY WAS HERE!!!!" scrawled all over our ass is not from a drunken night we don't remember. Perhaps it's from a previous life as a less responsible person. That takes a big weight off our minds.