Dove Puts Women Back on Judgment Block in Debate Campaign


We're under the impression that the Dove Campaign for Real Beauty was meant to change existing standards about beauty by bringing real women to contrast. We're just not sure whether the debate portion of the campaign, in which we're asked to tick off whether a given woman is "wrinkled" or "wonderful," really continues down that vein. Isn't it just putting women back on the platform they strove oh-so-hard to part with?

Oh, well. Maybe consumer-generated ads will save the day. It usually does.

by Angela Natividad    Feb- 1-07   Click to Comment   
Topic: Campaigns, Magazine   

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Dove Campaign For Real Beauty and interesting stand for a soap that could as easly been called a "detergent bar for men with dirty hands" instead of a "toilet bar for women with dry skin."
Or at least that was the lesson David Ogilvy used in a book.

Posted by: Roy on February 1, 2007 2:56 PM