Michelin's Super Bowl Spot Wants You to Go Here


Here's where Michelin's Super Bowl spot will point you on game day. Perhaps it's because we just returned from the place, but this site makes us feel like we're in the middle of a combination of Disney World rides. While the swirling camera animation is very cool, we're not quite sure what the site's trying to tell us. But don't listen to us. We're squarely in the "don't waste time fucking around with distracting, cool shit. Just tell us what you're fucking selling" category.

UPDATE: OK, now we get it. The site's just video from the commercial (which ran pre-game Super Bowl 2007). The commercial makes sense because there's voiceover. Maybe the website needs a voiceover too.

by Steve Hall    Feb- 2-07   Click to Comment   
Topic: Good, Online, Super Bowl 2007   

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The Michelin Man's lair looks like Dr. No, Dr. Evil and Syndrome meet up at Epcot. There's some interesting content (remember that stuff?) buried in the microsite, if you can get past the "interface." Just because you can make cool animation, doesn't mean you should if it doesn't help convey your message. The medium is NOT the message. The message is the message.

Don't get me wrong, I'll still buy their tires in spite of this.

Posted by: OldSchool on February 5, 2007 1:48 PM