Lavazza Grinds Beans the Way We Like It

Apparently Italy, Adrants and the dependable folk at Caffeine Marketing share a palate when it comes to coffee. Here's a coffee campaign that draws our attention in a way no Folger's ad ever could. Copy reads, "Italy's favorite coffee."

For Lavazza of Italy, ad photographer Eryk Fitkau marries the heady effects of raw, unadulterated coffee beans to equally intoxicating raw flesh. We're being sucked into the texture of the ad as we speak. We can almost smell it.

Oh ick. Coffee beans are oily. Romping around in them must be even worse than sand. And the smell! God the smell!

We've been focusing too long. Check out a variation of the ad right here.