Axe Gives Sex Tips in Campy Swami Garb


If you worry that Axe's Boost Shower Gel isn't sufficient enough aid to help you hook up, Axe's Boost Your ESP (Extra Sexual Perception) provides an opportunity to order campy-ass love guru Swami Mack's ESP book. Act now while supplies last.

Once upon a time Axe was fairly witty. With Boost Your ESP they've trespassed into Bruce Campbell territory, and nobody is allowed to do that. Walking the line of camp and sex is delicate work, like knitting lattices.

by Angela Natividad    Apr-13-07   Click to Comment   
Topic: Online, Promotions   

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I don't see how this is Bruce Campbell territory. That Old Spice spot was pure understated simplicity.

This Axe spot is off the wall bizarre and I like it better than most of their recent sex stuff. How much do I like it? Enough not to flip the channel, which I do reflexively otherwise.

Posted by: pat smith on April 13, 2007 9:23 PM

Bruce Campbell territory, are you kidding? The entire market was created by Axe.

Posted by: Tas on July 12, 2007 1:17 PM