Philips' Green Tick Logo Overly Reminiscent of Nasty Bloodsuckers


When we heard Philips was a new logo for its environmentally friendly -focused product line called The Philips Green Tick, we thought "Eew." "Disgusting." "Gross." Then we looked at the logo, saw that it looked nothing like a tick and said, "Huh?" The thing looks more like an ear of corn with a circle around it than the disgusting creature that love to borough itself into your skin.

Certainly, the word tick has many meanings but the sound a clock makes or a check mark or an informal unit of measure were not what immediately came to mind. Perhaps, unlike in Northeast America, they don't have the nasty blood sucking creatures in the U.K where this campaign originated. Perhaps, as is usually the case, we're talking out of our ass and making a big deal out of nothing. You choose.

by Steve Hall    May- 3-07   Click to Comment   
Topic: Brands, Creative Commentary, Opinion   

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The logo is pants, whatever side of the pond you are on.

Posted by: FishNChimps on May 3, 2007 11:01 AM

If only they could revive the series with Patrick Warburton.

Posted by: John on May 3, 2007 12:27 PM

a "tick" is what they call a check mark in the UK. That's what it refers to.

Posted by: jfs777 on May 3, 2007 1:36 PM

Philips Green Tick is not the Genuine Green Tick

Greetings, Adrants readers.

You need to know that the Philips Green Tick is not the Genuine Green Tick.

Green Tick Certification Limited, at, provides independent sustainability certification, using a Green Tick on the front of the product to show buyers that the product is truly sustainable.

Philips does not have the genuine Green Tick for any of its products, and they have told us that they cannot meet our 'cradle to grave' sustainability standards.

So buyers beware! Unless a product has had an independent life cycle assessment done on it, it doesn't meet the international standards for sustainability or consumer reporting, and it isnít truly sustainable.

Philips continue to use our brand name and a logo that is very similar to ours, and won't change it. They know that as a small company, we can't afford to take them on in numerous international courts, and so they are ignoring our protests.

But at least Adrant readers know now what is the Genuine Green Tick, and what isn't!

Merry Christmas to all,

Susan Harris.

Posted by: Susan Harris on December 5, 2007 8:37 PM